Imagine spending 8 years and over $100 million
on the design and development of an application to find
only 10% of your target users prefer that
over their existing paper process?

Conduct User Research

The User Research we conduct helps define usability requirements and determine what problems we will address up front. By defining requirements and identifying problems before any back end code is written, we avoid re-work, save time, and save money.

Rapidly Prototype

Our UX designers rapidly prototype multiple versions, test with users, modify based on their feedback, and re-test all in a fraction of the time it takes others to develop an application from start to finish (only to test and find out it doesn't work well with users).

Test With Users

By building, testing and revising prototypes with static data before any dynamic coding begins, we greatly reduce development costs from re-work. Using this validated learning approach allows for more business value to be included in each release of the application, product or service.

Streamlined HCD Process

Typically, User Research is done, their findings are handed off to Designers with a document. Designers rely on that document to determine how to create their designs before handing off their own document for developers to code from.

With My Expedited HCD flow, User Researchers include UX Designers in interviews with the users, providing opportunities for designers to ask any follow up questions or clarifications to what is discussed. This also helps designers become more empathetic of the overall users’ needs versus what can be understood just reviewing documentation.

When Designers and Developers work together, they are able to determine more effectively what is feasible to develop within the time and resources provided. This dramatically reduces the amount of time other approaches waste in multiple planning discussions.

Designing In Code

Where other groups design their concepts using Adobe XD or Sketch, I have developed a unique way to train our designers how to design interactive and responsive HTML prototypes directly in code. By designing-in-code, we create and implement the components in a fraction of the time it takes to design and then develop.

As a designer, this method creates more accurate prototypes using static content in our HTML prototypes which delivers multiple benefits, including:

• improved performance
• delightful experiences
• increased credibility
• reduced resource burden
• and increased adoption.

These are just a few of the perks that spark joy within our clients when they engage innovative and streamlined Human-Centered Design solution.

Research & Prototype Before Code

If technical solutions are developed before the research and prototyping phase is completed, you may cause limitations of what can be implemented, and therefore hinder the needs of the users from being met.

Implement phase happens while the prototypes are going through user testing, and the foundation of what users are expecting has been set. THIS is when developers should be choosing which tech stack should be used to implement the designs from prototypes into production.