UX Designer | UI Developer
When their users were asked why, they said
If you want to build a successful product, application, program or service
that adds business value and provides users with something they want to use,
there is a tried-and-true process to follow and ensure success.
You may have heard of Human-Centered Design (HCD) or Design Thinking,
even included it as buzzwords in your conversations, but what do you really know about it?
What if I told you that if you follow the process we are presenting here,
you would be able to deliver a return on investment (ROI) of 301% or greater
by building something that is useful, desirable, feasible, and usable?
Would it be worth stepping out of your comfort zone to try it?
When leading a team, we analyze your existing and target users directly to learn what problems need to be solved instead of solely relying on the input or feedback from Stakeholders and Subject Matter Experts (SMEs). We then create artifacts like this Customer Journey Map communicating what we’ve learned from users to visualize the process of each user persona; highlighting pain points and finding opportunities for improvement.
NOTE: Journey mapping is just 1 of 80 different methods, across all 6 phases of the HCD process, that I have to use and help you. Learn more about them on my What I Can Do For You page.
The User Research we conduct helps define usability requirements and determine what problems we will address up front. By defining requirements and identifying problems before any back end code is written, we avoid re-work, save time, and save money.
Our UX designers rapidly prototype multiple versions, test with users, modify based on their feedback, and re-test all in a fraction of the time it takes others to develop an application from start to finish (only to test and find out it doesn't work well with users).
By building, testing and revising prototypes with static data before any dynamic coding begins, we greatly reduce development costs from re-work. Using this validated learning approach allows for more business value to be included in each release of the application, product or service.
Typically, User Research is done, their findings are handed off to Designers with a document. Designers rely on that document to determine how to create their designs before handing off their own document for developers to code from.
With My Expedited HCD flow, User Researchers include UX Designers in interviews with the users, providing opportunities for designers to ask any follow up questions or clarifications to what is discussed. This also helps designers become more empathetic of the overall users’ needs versus what can be understood just reviewing documentation.
When Designers and Developers work together, they are able to determine more effectively what is feasible to develop within the time and resources provided. This dramatically reduces the amount of time other approaches waste in multiple planning discussions.
Where other groups design their concepts using Adobe XD or Sketch, I have developed a unique way to train our designers how to design interactive and responsive HTML prototypes directly in code. By designing-in-code, we create and implement the components in a fraction of the time it takes to design and then develop.
As a designer, this method creates more accurate prototypes using static content in our HTML prototypes which delivers multiple benefits, including:
These are just a few of the perks that spark joy within our clients when they engage innovative and streamlined Human-Centered Design solution.
If technical solutions are developed before the research and prototyping phase is completed, you may cause limitations of what can be implemented, and therefore hinder the needs of the users from being met.
Implement phase happens while the prototypes are going through user testing, and the foundation of what users are expecting has been set. THIS is when developers should be choosing which tech stack should be used to implement the designs from prototypes into production.
By involving users in every step of the design process, we create products with the following benefits:
and delightful experiences.
Little to no frustration
through intuitive user interfaces.
Reduced time to
complete all tasks.
on help desk = cost savings.
Applications, products, and/or services that people want to use.